The founder of Barfrog graduated from the University of Kansas in 2003 with a degree in Advertising and a degree in Psychology.  He then hopped a plane to circumnavigate the globe for six months.  During his travels, he realized the need for clear and reliable maps.  And, being a recent grad, he realized the need for clear and reliable maps that are dedicated to showcasing a local bar/restaurant scene.

So early in 2005, he moved to Scottsdale, Arizona where he created the first ever Barfrog bar and restaurant guide.  Barfrog maps are circulated throughout Arizona in hotels, apartments, and inside taxi cabs.

Over the years, Barfrog has experimented with different innovative (and sometimes risky) advertising and promotional marketing ideas.  Barfrog has also been host to more than 200 events.  Nowadays, Barfrog has fine tuned its publications and has evolved to offering a number of marketing solutions for any business targeting Arizona residents and visitors who are aged 21-54 and drink beer or alcohol at least once per month.